Two-price advertising is the sales and marketing practice of showing customers two prices, a supposed normal price and a lower price which is claimed to be a special offer or discount; but where in fact the stated normal price is a fiction.
The idea of two-price advertising is to present an apparent saving, usually very substantial, as a way to attract customers. The term two-price advertising only refers to those cases where the "normal" price claimed is designed to deceive.
Regulatory treatment of the practice varies around the world. At its most blatant it's a clear deception and likely to come under false advertising or fair trading laws. The practice normally takes place only in retail marketing. Certain industries tend to be more prone to it than others.
Read more about Two-price Advertising: Australia
Famous quotes containing the word advertising:
“Remove advertising, disable a person or firm from preconising [proclaiming] its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.”
—J. Enoch Powell (b. 1912)