International Variants
Twisties are also sold on the Italian market with the name Fonzies. Fonzies are pale yellow in colour, because they do not use the bright orange food colouring that normal Twisties use. Fonzies are baked, not fried. Although sold in Italy, Fonzies are produced in Germany by LU Snack Foods GmbH. In the GCC countries, they are also sold with the name "Fonzies", produced by Kraft Malaysia.
In Australia, bacon flavour Twisties were produced briefly in the early 1970s, but were not a success and were withdrawn from the market after only a year. Twisties has recently released cheddar flavour Zig Zag twisties.
Twisties in New Zealand are different from the Australian variety. Called 'twisties', they were manufactured by Bluebird Foods Ltd and are only available in cheese flavour. They are less dense than the Australian variety, and their shape is more 'twisty'. In New Zealand the Australian Smith's variety are not widely available.
Twisties advertising has almost completely stopped in the last decade in comparison to its past promotions. Twisties' largest (and most expensive) campaign ever was between 1982-1983 with its "Twisties jumper" - Lillian Darrell, a famed actress of the stage and screen, played the role of an old woman knitting a Twisties jumper straight from a sheep. The promotion included free knitting patterns and free bags of Twisties. Other promotions were attempted afterwards, but they resulted in little success.
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