Ownership
TV Avala's ownership structure includes 4 subjects (2 individuals and 2 companies).
The majority stake in TV Avala is held by businessman Danko Đunić (51%). In late February 2008, a 5% stake in the television was bought by Željko Mitrović, owner of competing station RTV Pink.
For the next several years TV Avala's ownership structure includes 9 subjects (2 individuals and 7 companies): Đunić and Mitrović as well as Tehnoprogres d.o.o. (30.68%), Media Plus d.o.o. (14.94%), Ekonomski institut a.d. (0.99%), Tuck Vision d.o.o. (0.94%), Dexin Film d.o.o. (0.94%), ITM Group d.o.o. (0.47%), Metalac a.d. (0.47%).
In October 2008, Germany's RTL Group was given a green light to buy 49% of TV Avala for €45 million, but ultimately decided against the acquisition.
Sometime in 2010, Austrian-registered company Greenberg Invest GmbH (listed as owned by Austrian lawyer Johannes Werner Krauß) bought shares in TV Avala owned by Tehnoprogres d.o.o. (30.68%), Media Plus d.o.o. (14.94%), Tuck Vision d.o.o. (0.94%), Dexin Film d.o.o. (0.94%), ITM Group d.o.o. (0.47%), and Metalac a.d. (0.47%) totaling 48.41%.
In mid October 2012, after two months of negotiations, Saša Popović, the owner of Grand Production, and Željko Mitrović agreed to purchase the controlling stake in TV Avala. At the same time it was announced that the network will change its name to Narodna TV starting from 7 January 2013. However, from 4 November 2012, the station started broadcasting as Pink2.
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