Tucker Max - Projects

Projects

He began his career by publishing The Definitive Book of Pick-Up Lines (2001), which he followed up by Belligerence and Debauchery: The Tucker Max Stories (2003).

Max was the facilitator of the website "Tard Blog", from 2002–2003.

In 2006, Max began development of a television pilot for Comedy Central, but the project was canceled after a reported dispute with Sony about feature film rights.

In September 2006, Simon Spotlight Publishing, a division of Simon & Schuster, announced that Max was contracted to release a book in January 2008, titled Assholes Finish First. Undisclosed delays pushed the release date to September 2010. He purportedly received a $300,000 advance from the publisher for Assholes Finish First and released a revised and expanded edition of I Hope They Serve Beer in Hell in January 2009.

Max was also the founder of an online company named Rudius Media. The company website stated that it was "dedicated to finding, publishing, managing and publicizing new and original content by unknown or under-promoted artists and writers." His blogging network included psychologist Rob Dobrenski, journalist and television host Mark Ebner, strategy writer Robert Greene, and actor/comedian Jamie Kennedy. Rudius Media was closed down on November 1, 2009.

In 2008, The Hollywood Reporter announced that Tucker Max was producing a movie based on his bestselling book, also titled I Hope They Serve Beer in Hell. Max detailed the process on a production blog hosted on the movie's website. Actor Matt Czuchry portrays Tucker in the film. The film was panned by critics and earned $1.4 million at the box office on a $7 million budget. Max attributed the poor box office performance of the film to oversights in marketing, but he expressed hope it would find an audience on DVD.

In 2011, Max was a guest speaker at the Ancestral Health Symposium, giving a presentation entitled From cave to cage: Mixed martial arts in ancestral health.

In January 2012, Tucker Max claimed that he was leaving behind the lifestyle he had described in his books and that he had been in psychotherapy.

In February 2012 a publicity campaign for his book Hilarity Ensues led to his account with the company Sponsored Tweets being banned for "ethics violations".

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