True Blue (Madonna Album) - Commercial Response

Commercial Response

In the United States, True Blue debuted at number 28 on the Billboard 200 and reached number one on the issue dated August 16, 1986. It stayed on the top position for five consecutive weeks and on the chart for a total of 82 weeks. The album also reached a peak of number 47 on the Top R&B/Hip-Hop Albums chart. True Blue was certified seven times platinum by the Recording Industry Association of America (RIAA) for shipment of over seven million units, making it Madonna's third best-selling album in the United States, behind Like a Virgin (1984) and The Immaculate Collection (1990). After the advent of the Nielsen SoundScan era in 1991, the album sold a further 404,000 copies. In Canada, the album debuted at number 73 on the RPM albums chart for the issue of July 5, 1986. The album climbed rapidly upwards and reached number one on the issue dated August 9, 1986. It stayed at the top for nine weeks and was present on the chart for 77 weeks. True Blue was certified diamond by the Canadian Recording Industry Association (CRIA) for shipment of one million copies.

True Blue was also a commercial success in Asia and Oceania. In Japan, the album peaked at number two on the Oricon LP chart. At the 1987 Japan Gold Disc Awards held by the Recording Industry Association of Japan (RIAJ), True Blue received "Album of the Year Pop Solo" and "Grand Prix Album of the Year", which was given for the year's best-selling international album, while Madonna was honored the "Artist of the Year" for the year's best-selling international artist. In Hong Kong, True Blue was certified platinum by the International Federation of the Phonographic Industry. In Australia, the album topped the Kent Music Report albums chart on the issue date of August 4, 1986, staying there for two weeks. It was certified four times platinum by the Australian Recording Industry Association (ARIA) for shipment of 280,000 copies. It also reached number one in New Zealand albums chart and was certified five times platinum by the Recording Industry Association of New Zealand (RIANZ) for shipment of 75,000 copies.

True Blue achieved its biggest commercial reception in European countries, where it topped the European Top 100 Albums chart for 34 consecutive weeks—a record that has yet to be broken—from issue dated July 19, 1986 to March 7, 1987. In the United Kingdom, True Blue opened at the top of the UK Albums Chart on July 12, 1986, making it the first album by American artist to debut at number one in British chart history. It remained at the summit for six weeks and on the chart for a total of 85 weeks. True Blue was the best-selling album of 1986 in the United Kingdom. The British Phonographic Industry (BPI) certified it seven times platinum for shipment of 2.1 million copies. True Blue also topped the albums chart in France and was certified diamond by the Syndicat National de l'Édition Phonographique (SNEP) for shipment of one million copies. Actual sales of the album in the country stand at 1,353,100 copies. In Germany, the album peaked at number one for eight weeks and was certified two times platinum by the Bundesverband Musikindustrie (BVMI) for shipment of one million copies.