Promotion
The first set of promotion included an interview from Ryan Seacrest, then promotion for the album began on March 25, 2011 in a performance that included "Hold It Against Me", "Till the World Ends" and "Big Fat Bass". The performance was filmed at Rain Nightclub inside the Palms Casino Resort and was included in a MTV special titled "I Am the Femme Fatale", which aired on April 3, 2011. Spears manager Larry Rudolph explained the choice of the location for the performances in an interview with MTV, saying, "we chose the Palms because the Palms is where Britney has so much history. We performed here with the Britney album, we did a similar thing. We're doing this eight years later now and we're doing it for the fans." Rudolph also explained that the singer's main goal was to entertain her fans in the Femme Fatale era, and added, "I want them to know — when the fans watch this — I want them to know that Britney is back and better than ever, not that she's ever gone anywhere. But she's back and she's better than ever." The original airing of the special in the United States was viewed by 0.665 million viewers and received a Nielsen rating of 0.3/1 in the key adults 18–49 demographic.
On March 27, Spears performed the same set of songs in the Bill Graham Civic Auditorium to a crowd of 5,000 people for a special episode of Good Morning America that aired on March 29. The singer also performed the same three-song set and participated in two skits on Jimmy Kimmel Live! on March 29, and made a special appearance at the 2011 Kids' Choice Awards. She was also scheduled to make several appearances on The Ellen DeGeneres Show on the week of the album's release. In April 2011, Spears appeared in a remix to the song "S&M" by Barbadian singer Rihanna, after Rihanna asked her fans via Twitter who they wanted her to collaborate with. The song reached number one in the US in mid-April 2011, giving Spears her fifth number one on the chart. She also served as a guest host at the 2011 Wango Tango concert series alongside Ryan Seacrest on May 14, 2011. Spears made a brief appearance at the 2011 Billboard Music Awards, performing the "S&M" remix with Rihanna and a short version of "Till The World Ends" alongside Femme Fatale tourmate Nicki Minaj. On August 3, 2011, ABC Family announced that "(Drop Dead) Beautiful" would be available for free download on their website, until the premiere of the Teen Spirit series on August 5, 2011 more promotion for the album stated in the uk on her European leg of the femme fatale tour Britney promoted the album with dozens of interviews and radio pressings as well as a twister commercial which was finished after the femme fatale tour. "Trouble for Me" was also featured on the main page of BMG's website.
Read more about this topic: Trip To Your Heart
Famous quotes containing the word promotion:
“I am asked if I would not be gratified if my friends would procure me promotion to a brigadier-generalship. My feeling is that I would rather be one of the good colonels than one of the poor generals. The colonel of a regiment has one of the most agreeable positions in the service, and one of the most useful. “A good colonel makes a good regiment,” is an axiom.”
—Rutherford Birchard Hayes (1822–1893)
“Parents can fail to cheer your successes as wildly as you expected, pointing out that you are sharing your Nobel Prize with a couple of other people, or that your Oscar was for supporting actress, not really for a starring role. More subtly, they can cheer your successes too wildly, forcing you into the awkward realization that your achievement of merely graduating or getting the promotion did not warrant the fireworks and brass band.”
—Frank Pittman (20th century)