Financing
Travian was initially financed through players upgrading accounts with Travian Plus and web banners. Later, an option for purchasing 'Gold' replaced the one for buying 'Plus' on most servers. The introduction of 'Gold' allowed players to directly influence the game mechanics: for instance, by increasing resource production, instant completion of building and researches. At one point gold could purchase attack and defense bonuses of 10%, but this has been revoked in latter servers. Accounts upgraded with Plus allowed building queues, larger maps and other functional abilities. These effects can be replicated with user scripts, but implementing these can result in a banning of the offending account as they are against the general terms and conditions of Travian. The Gold club, available since version 3.6, features attack lists and valley searches. Travian has also included a "Travian Shop" which includes Travian-related items like clothing and mugs.
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