Geographic / Cultural Differences in Approach
Differences in how trade show displays are approached vary on the locale: in South America, Europe and Asia it is much more common to have what is known in the industry as “build and burn” exhibits, which are exhibits which are fabricated and set up just for the life of the one show. In North America it is more common to have exhibits which are purchased, and then used many times for different shows before they are either re-purposed, or disposed of. In Europe, trade shows have much longer hours, and are more about having longer meetings and actually closing deals than in North America—therefore displays are built more to facilitate longer meetings, including more comfortable seating and hospitality such as food and beverages.
Read more about this topic: Trade Show Display
Famous quotes containing the words cultural, differences and/or approach:
“A culture may be conceived as a network of beliefs and purposes in which any string in the net pulls and is pulled by the others, thus perpetually changing the configuration of the whole. If the cultural element called morals takes on a new shape, we must ask what other strings have pulled it out of line. It cannot be one solitary string, nor even the strings nearby, for the network is three-dimensional at least.”
—Jacques Barzun (b. 1907)
“No sooner had I glanced at this letter, than I concluded it to be that of which I was in search. To be sure, it was, to all appearance, radically different from the one of which the Prefect had read us so minute a description.... But, then, the radicalness of these differences ... these things ... were strongly corroborative of suspicion.”
—Edgar Allan Poe (1809–1849)
“You should approach Joyce’s Ulysses as the illiterate Baptist preacher approaches the Old Testament: with faith.”
—William Faulkner (1897–1962)