A trade fair (trade show, trade exhibition or expo) is an exhibition organized so that companies in a specific industry can showcase and demonstrate their latest products, service, study activities of rivals and examine recent market trends and opportunities. In contrast to consumer fairs, only some trade fairs are open to the public, while others can only be attended by company representatives (members of the trade, e.g. professionals) and members of the press, therefore trade shows are classified as either "Public" or "Trade Only". A few fairs are hybrids of the two; one example is the Frankfurt Book Fair, which is trade-only for its first three days and open to the general public on its final two days. They are held on a continuing basis in virtually all markets and normally attract companies from around the globe. For example, in the U.S. there are currently over 2500 trade shows held every year, and several online directories have been established to help organizers, attendees, and marketers identify appropriate events.
Read more about Trade Fair: Trade Fairs in History, Contemporary Trade Fairs, List of Major Trade Fairs
Famous quotes containing the words trade and/or fair:
“The Creator has not thought proper to mark those in the forehead who are of stuff to make good generals. We are first, therefore, to seek them blindfold, and then let them learn the trade at the expense of great losses.”
—Thomas Jefferson (1743–1826)
“Why should not our whole life and its scenery be actually thus fair and distinct? All our lives want a suitable background. They should at least, like the life of the anchorite, be as impressive to behold as objects in a desert, a broken shaft or crumbling mound against a limitless horizon.”
—Henry David Thoreau (1817–1862)