A trade fair (trade show, trade exhibition or expo) is an exhibition organized so that companies in a specific industry can showcase and demonstrate their latest products, service, study activities of rivals and examine recent market trends and opportunities. In contrast to consumer fairs, only some trade fairs are open to the public, while others can only be attended by company representatives (members of the trade, e.g. professionals) and members of the press, therefore trade shows are classified as either "Public" or "Trade Only". A few fairs are hybrids of the two; one example is the Frankfurt Book Fair, which is trade-only for its first three days and open to the general public on its final two days. They are held on a continuing basis in virtually all markets and normally attract companies from around the globe. For example, in the U.S. there are currently over 2500 trade shows held every year, and several online directories have been established to help organizers, attendees, and marketers identify appropriate events.
Read more about Trade Fair: Trade Fairs in History, Contemporary Trade Fairs, List of Major Trade Fairs
Famous quotes containing the words trade and/or fair:
“The girl must early be impressed with the idea that she is to be “a hand, not a mouth”; a worker, and not a drone, in the great hive of human activity. Like the boy, she must be taught to look forward to a life of self-dependence, and early prepare herself for some trade or profession.”
—Elizabeth Cady Stanton (1815–1902)
“The enemy are no match for us in a fair fight.... The young men ... of the upper class are kind-hearted, good-natured fellows, who are unfit as possible for the business they are in. They have courage but no endurance, enterprise, or energy. The lower class are cowardly, cunning, and lazy. The height of their ambition is to shoot a Yankee from some place of safety.”
—Rutherford Birchard Hayes (1822–1893)