Online Growth
Toys"R"Us launched Toysrus.com in June 1998. Number 37 in the Internet Retailer Top 500 Guide, Toysrus.com is one of the most visited sites in the specialty toy and baby products retail category with a vast assortment of toys for kids of all ages. In addition, Babiesrus.com offers a wide selection of baby products and supplies and access to the company’s baby registry.
Looking to expand its web portfolio, in February 2009, the company acquired online toy seller eToys.com from Parent Co., which filed for bankruptcy protection in December 2008. Financial terms weren't disclosed. Around the same time, it was reported that Toys"R"Us, Inc. bought Toys.com for an estimated $5.1 million. Today, the company operates Toys.com to list unadvertised and exclusive deals available on its portfolio of e-commerce sites.
In 2010, Toys"R"Us, Inc. reported that its Internet sales grew 29.9% year-over-year to $782 million from $602 million, and in April 2011, the company announced plans to open a dedicated e-commerce fulfillment center in McCarran, NV.
Read more about this topic: Toys "R" Us
Famous quotes containing the word growth:
“A personality is an indefinite quantum of traits which is subject to constant flux, change, and growth from the birth of the individual in the world to his death. A character, on the other hand, is a fixed and definite quantum of traits which, though it may be interpreted with slight differences from age to age and actor to actor, is nevertheless in its essentials forever fixed.”
—Hubert C. Heffner (1901–1985)