Shopping
To further promote tourism in Kerala, the Government of Kerala started the Grand Kerala Shopping Festival in the year 2007. Since then it has become an annual shopping event being conducted in the December-January period. During this period stores and shops registered under the GKSF offer wide range of discounts, vat refunds etc. Along with the guaranteed shopping experience, shoppers are provided with gift coupons for a fixed worth of purchase entering them into weekly and mega lucky draws. As compared to shopping festivals being held in other countries, this Festival converts the entire state of Kerala into a giant shopping mall, incorporating not just the big players, but also the small and medium scale industries. Through this shopping festival, the Kerala Government intends to transform the State into a hub for international shopping experience and there by launch "Shopping Tourism" in the state.
Read more about this topic: Tourism In Kerala
Famous quotes containing the word shopping:
“Shopping seemed to take an entirely too important place in women’s lives. You never saw men milling around in men’s departments. They made quick work of it. I used to wonder if shopping was a form of escape for women who had no worthwhile interests.”
—Mary Barnett Gilson (1877–?)
“Children’s liberation is the next item on our civil rights shopping list.”
—Letty Cottin Pogrebin (b. 1939)
“The new shopping malls make possible the synthesis of all consumer activities, not least of which are shopping, flirting with objects, idle wandering, and all the permutations of these.”
—Jean Baudrillard (b. 1929)