Broadcasting
On April 6, 2010, It was announced that a new deal was reached that would see CTV stations nation-wide, along with CTV-owned Toronto-based 24-hour news channel CP24, would air live coverage of the parade for three years, going to 2012.
CP24 will air the parade live from 1:30 - 3:30 pm, CTV stations in Ontario and Quebec will air the parade at 4:30 pm. CTV stations in Manitoba, Saskatchewan, Alberta, and British Columbia will air the parade at 4:00 pm, and CTV-owned CTV Two Atlantic will air the parade at 5:00 pm.
Previously, the parade was carried in Canada by Global Television, and broadcast to several other countries, including New Zealand, Ireland and Norway, primarily by broadcasters owned by or affiliated with Global's parent company CanWest from 1984-2009. From 1952 to 1983 the parade was broadcasted by the Canadian Broadcasting Corporation TV. The parade has been heard on radio from CFRB (1930s-1950s) and CBC Radio (beginning 1950s), at one point the parade also aired on CP24 Radio 1050 (at the time the station was operating as a TV simulcast with CP24 during the 2010 parade) to CHFI-FM (current broadcaster) as alternatives to live television coverage.
It was also carried in the United States by CBS for many years as part of its All American Thanksgiving Day Parade coverage, since it coincided with American Thanksgiving.
Between 1989 to 1991 the parade was broadcasted to the Soviet Union. Today the parade is shown through Canada and as far as New Zealand, Norway and Ireland.
Read more about this topic: Toronto Santa Claus Parade
Famous quotes containing the word broadcasting:
“We spend all day broadcasting on the radio and TV telling people back home what’s happening here. And we learn what’s happening here by spending all day monitoring the radio and TV broadcasts from back home.”
—P.J. (Patrick Jake)