Brand Lineage
In 2003, TORO magazine entered into the Canadian marketplace as a glossy men's lifestyle publication. During its print run, TORO garnered a number of accolades for its vision and style. During its four year run, TORO garnered more than 60 National Magazine Award nominations. In 2007, TORO magazine suspended publication – but Black Angus Media, a full-service digital media company that controlled TORO's electronic rights, was interested in continuing its run electronically.
William Morassutti, Editorial Director and Executive Director of TORO magazine, had co-founded Black Angus Media with TORO founder Chris Bratty in order to extend the brand into electronic and digital media. On May 21, 2008, Black Angus Media launched TORO as a web-only publication, TOROMagazine.com.
Read more about this topic: Toro (magazine)
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