Brand Lineage
In 2003, TORO magazine entered into the Canadian marketplace as a glossy men's lifestyle publication. During its print run, TORO garnered a number of accolades for its vision and style. During its four year run, TORO garnered more than 60 National Magazine Award nominations. In 2007, TORO magazine suspended publication – but Black Angus Media, a full-service digital media company that controlled TORO's electronic rights, was interested in continuing its run electronically.
William Morassutti, Editorial Director and Executive Director of TORO magazine, had co-founded Black Angus Media with TORO founder Chris Bratty in order to extend the brand into electronic and digital media. On May 21, 2008, Black Angus Media launched TORO as a web-only publication, TOROMagazine.com.
Read more about this topic: Toro (magazine)
Famous quotes containing the words brand and/or lineage:
“Tell me what brand of whiskey that Grant drinks. I would like to send a barrel of it to my other generals.”
—Abraham Lincoln (1809–1865)
“I declare
Two lineages electrify the air,
That will like pennons from a mast
Fly over sleep and life and death
Till sun is powerless to decoy
A single seed above the earth:
Lineage of sorrow: lineage of joy....”
—Philip Larkin (1922–1986)