Too Many Cooks - The American Magazine and The Cooks Tour

The American Magazine and The Cooks Tour

To coincide with the serialization of Too Many Cooks in 1938, The American Magazine sent Rex Stout on a national tour, described by Stout's biographer John McAleer:

The American's spring tour was perhaps the most famous promotional show in publishing history. It was indeed a travelling road show, comprised of actors, actresses, and models as well as well-known writers or subjects of articles which had appeared in the magazine. The cast was transported in a chartered Pullman; there was a baggage car for the scenery, and a revolving stage — the first of its kind. The show was scripted by Borden Chase, the Hollywood writer and novelist.

Together with golf star Gene Sarazen, Stout visited a dozen U.S. cities: Boston, New York, Philadelphia, Atlanta, Cleveland, Akron, Cincinnati, Louisville, Detroit, Chicago, Minneapolis and St. Louis. An editorial luncheon was given in each of the cities, with the menu made up from Too Many Cooks. As a keepsake for guests, The American Magazine created a small red box in the shape of a book, containing the menu of the "Living Issue Luncheon," a statement by Nero Wolfe, and the 35 recipes that appear in Too Many Cooks. The recipe box was wrapped with a reproduction of the title page from the story's March 1938 debut. Made up in a limited edition of 1,000 copies, the recipe box is described by McAleer as "one of the most sought-after items of Stoutiana."