Ground Effect, Consultancy and De Lorean
Team Lotus were struggling in the mid 1970s and Rudd led the research effort that produced ground effect Lotus 78, which brought the team back to the forefront of Grand Prix success. Rudd though back to the road-car side of the company on to research active suspension, turbocharging, and lead consultancy work for other manufacturers. After Chapman's death in 1982 Rudd took on an increasingly significant role in the business but advanced engineering remained his forté.
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“A sign, or representamen, is something which stands to somebody for something in some respect or capacity. It addresses somebody, that is, creates in the mind of that person an equivalent sign, or perhaps a more developed sign. That sign which it creates I call the interpretant of the first sign. The sign stands for something, its object. It stands for that object, not in all respects, but in reference to a sort of idea, which I have sometimes called the ground of the representamen.”
—Charles Sanders Peirce (1839–1914)