Uses
In Canada and Mexico, tomato juice is popular mixed with beer, the concoction is known in Canada as Calgary Red-Eye and in Mexico as Cerveza preparada. Tomato juice is the base for the cocktails Bloody Mary and Bloody Caesar, and the cocktail mixer Clamato.
Tomato juice is frequently used as a packing liquid for canned tomatoes, though it is sometimes replaced by tomato puree for international commerce due to tariff issues on vegetables vs. sauces. According to Cook's Illustrated magazine, tomatoes packed in juice as opposed to puree tend to win taste tests, being perceived as fresher tasting.
Tomato juice is used in the preparation of tomato juice agar, used to culture various species of Lactobacillus.
Among airplane passengers, tomato juice has an increased popularity, e.g. Lufthansa sold more than 1.7 million litres of tomato juice in 2008 - more than beer (at 1.65 million litre). Research has shown this to be due to the different pressure conditions in flights.
Read more about this topic: Tomato Juice