Career
Returning to the USA in 1979, he joined the Warner-Amex Satellite Entertainment Company (WASEC), a pioneer in the new field of cable television programming. He was one of the founding members of the team that created MTV: Music Television. As head of marketing, he worked on the "I Want My MTV" ad campaign that helped make the new network a cultural phenomenon. In 1987 he became the President and CEO of MTV Networks, a job he held for 17 years. MTV Networks launched and operated networks including: Nickelodeon, Nick at Night, VH1, Comedy Central, TV Land, Spike, Country Music Channel, Logo, Noggin, and others.
As CEO of MTV Networks, Freston expanded the company's reach, built an animation studio, produced feature films, and developed large consumer product and digital businesses. Popular characters and shows included: Blue's Clues, Beavis and Butt-head, SpongeBob SquarePants, The Daily Show with Jon Stewart, South Park, The Real World, Behind the Music, and Rugrats.
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Famous quotes containing the word career:
“Like the old soldier of the ballad, I now close my military career and just fade away, an old soldier who tried to do his duty as God gave him the light to see that duty. Goodbye.”
—Douglas MacArthur (1880–1964)
“A black boxer’s career is the perfect metaphor for the career of a black male. Every day is like being in the gym, sparring with impersonal opponents as one faces the rudeness and hostility that a black male must confront in the United States, where he is the object of both fear and fascination.”
—Ishmael Reed (b. 1938)
“They want to play at being mothers. So let them. Expressing tenderness in their own way will not prevent girls from enjoying a successful career in the future; indeed, the ability to nurture is as valuable a skill in the workplace as the ability to lead.”
—Anne Roiphe (20th century)