Commercial Stance
Known for being commercially consistent, Telugu cinema had its influence over commercial cinema in India. As one of the revenue generating film industries, Telugu film production accounts for one percent of the gross domestic product of Andhra Pradesh. K. Raghavendra Rao's 1992 film Gharana Mogudu, is the first Telugu film to gross over 10 crore at the box office.
2006 romantic comedy, Bommarillu was released worldwide with 72 prints. Owing to the success of the film, the number of reels grew to about hundred. It collected a distributors share of 5 crore in its opening week in India. Released in six major metros in the United States, the film collected $73,200 (then approximately 30 lakhs) within the first four days of screening.
A September 2006 survey done in the United States by a popular entertainment portal revealed that the film was watched by an Indian expatriate population of 65,000, which generated a revenue of 3 crore at that time. A cumulative gross revenue for the film was reported to be as 25 crore including 3.5 crore from overseas, the largest for any Telugu film at that time. Owing to this path breaking trade, the film was remade into Tamil, Bengali, Oriya and Hindi.
2006 action film, Pokiri has been remade in Hindi, Tamil and Kannada in the following two years owing to the film's commercial success. It was screened at the IIFA film festival held in Dubai in 2006. Walt Disney Pictures co-produced Anaganaga O Dheerudu, making it the first South Indian production by Disney. As of 2012, Gabbar Singh is the highest grossing Telugu film of all time. 2012 film Eega is showcased among the Cannes Film Festival's market section (Marché du Film), one of the largest film markets in the world.
Enhanced technology among live action animation, digital compositing, and special effects paved the way for upgrading from established cinematic norms. Visual effects based fantasy films like Magadheera, Arundhati, Eega and Dhamarukam emerged as blockbusters. Pete Draper, P. C. Sanath, Chakri Toleti and V. Srinivas Mohan are some of the visual effects professional's from the state known for their works in Telugu films.
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