Production
Mia Ikumi spent a year designing the Tokyo Mew Mew manga before the release of the first volume in February 2001. The story she originally presented to her editors, Tokyo Black Cat Girl, featured a heroine named Hime Azumi. An intergalactic police officer named Masha gave her the ability to transform into a cat-girl and asked her to aid him in defeating alien invaders called the Bugs. After the production team decided to focus on five female superheroes, Ikumi was asked to reconstruct the lead character. She had reservations about the changes, as the character was originally designed for a more dramatic series.
As Tokyo Mew Mew became a viable project, Kodansha hired Reiko Yoshida to be the series' scenario writer and story supervisor. Yoshida and two other editors determined each volume's plot, created a scenario by adding stage directions and dialogue, and presented it to Ikumi. Ikumi added her own ideas and changes, creating the manuscript's first draft, which was taken to the publishers for final review and approval. This differs from most manga series, in which the manga writer also creates the scenarios and stories before submitting to their editor for approval.
After the first volume's release, a two-day Tokyo Mew Mew festival was held during the Golden Week holiday—a week long span in late April and early May during which four public holidays occur—to promote the series. Events included a Tokyo Mew Mew art gallery and the release of new merchandise. Ikumi, the series' artist, created a special poster for the event, featuring all twelve characters. She also cosplayed as characters from the series, as Mint Aizawa on one day and Lettuce Midorikawa on the other.
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Famous quotes containing the word production:
“The problem of culture is seldom grasped correctly. The goal of a culture is not the greatest possible happiness of a people, nor is it the unhindered development of all their talents; instead, culture shows itself in the correct proportion of these developments. Its aim points beyond earthly happiness: the production of great works is the aim of culture.”
—Friedrich Nietzsche (1844–1900)
“Perestroika basically is creating material incentives for the individual. Some of the comrades deny that, but I can’t see it any other way. In that sense human nature kinda goes backwards. It’s a step backwards. You have to realize the people weren’t quite ready for a socialist production system.”
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