Charity Work
Every year, T.J. Maxx supports the Save the Children campaign and each store adopts a child to help support. In 2005, they raised over $1.25 million. The “Happy Hearts” initiative launched in 2000 has raised over $4.3 million to support U.S. children and families in need.
In the UK in 2007, T.K. Maxx was an active participant of Comic Relief, having been the sole retailer of the Red Nose Day t-shirts which generated £2 million for the Comic Relief cause. In 2009, T.K. Maxx was again the sole retailer of the Red Nose Day t-shirts with exclusive designs by Stella McCartney, raising a total of £3,200,589.
In concurrence with Red Nose Day 2011, each T.K. Maxx is set a target by the company to raise, e.g. £3000. Each store tries to raise the target by staff doing tasks e.g. non-uniform day, manager job swap, bun sales, official t-shirt sales and many other ideas.
T.K. Maxx also worked with the Woodland Trust by starting to charge for plastic carrier bags in August 2008 and donating the proceeds to the Trust. The proceeds have allowed the Woodland Trust to plant 30,000 new trees on a 15 acres (60,703 m2) site near Elmstead Market, Essex. The usage of carrier bags from T.K. Maxx has reduced by 73% since the scheme was launched. Since 2004, T.K. Maxx has held a Christmas card recycling scheme in conjunction with the Trust.
Read more about this topic: T.K. Maxx
Famous quotes containing the words charity and/or work:
“Governments can err, Presidents do make mistakes, but the immortal Dante tells us that divine justice weighs the sins of the cold-blooded and the sins of the warm-hearted in different scales. Better the occasional faults of a Government that lives in a spirit of charity than the constant omission of a Government frozen in the ice of its own indifference.”
—Franklin D. Roosevelt (1882–1945)
“As long as the “woman’s work” that some men do is socially devalued, as long as it is defined as woman’s work, as long as it’s tacked onto a “regular” work day, men who share it are likely to develop the same jagged mouth and frazzled hair as the coffee-mug mom. The image of the new man is like the image of the supermom: it obscures the strain.”
—Arlie Hochschild (20th century)