Global Spread
Japan is still the main market for tissue-pack advertising, but the practice has begun to spread overseas.
Pocket tissue advertising was introduced in Montreal, Canada, in December 2000 by Promotion Par Main. In April 2005, this marketing method was also used in Ontario, Canada, by Hold'em Promotions Inc., after the company's founders saw tissue advertising during a trip to China.
In the United States, a subsidiary of the Japanese trading company Itochu, AdPack USA, introduced tissue-pack marketing in New York in 2005, and now offers it throughout the country.
In 2012, the tissue marketing company Adtishoo launched operations in the United Kingdom.
Read more about this topic: Tissue-pack Marketing
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