Benefits
Where the more traditional flyers are often discarded without being read or simply not accepted by the consumer, the same is not true of advertising tissue-packs. The most important reason for this is because the tissues add functionality to the advertisement. This functionality has several benefits:
- Gets the ad into consumers' hands
- In a recent Internet survey of over 100,000 Japanese consumers conducted by Marsh Research, 76% said they accept free tissues. This is a much higher rate than either fliers or leaflets.
- Gets consumers to read/look at the ad after they have accepted it
- In the same study referenced above, of those that accepted the tissue-pack, slightly more than half of the participants said they either "definitely look" or "at least glance at" the advertisement. One possible reason for this increased statistic when compared to fliers is that consumers were hoping to find coupons or special offers packaged inside with the tissues.
- Helps consumers to retain the ad and its message
- The advertisement on the package is more likely to be retained by the consumer because they are being consistently exposed to it.
Read more about this topic: Tissue-pack Marketing
Famous quotes containing the word benefits:
“When your parents are in political life, you aren’t normal. Everybody talks about the benefits, but I don’t know what the benefits are.... But I’d rather have that kind of mother than an overweight housewife.”
—Katherine Berman Mariano (b. 1957)
“Through all opposition the personal benefits of the reform [dress] [bracketed word in original] have compensated; but had it been mainly sacrifice, the thought of working for the amelioration of women and the elevation of humanity would still have been the beacon-star guiding me on amid all discouragements.”
—Susan Pecker Fowler (1823–1911)
“While greedy good-doers, beneficent beasts of prey,
Swarm over their lives enforcing benefits ...”
—Robert Frost (1874–1963)