Benefits
Where the more traditional flyers are often discarded without being read or simply not accepted by the consumer, the same is not true of advertising tissue-packs. The most important reason for this is because the tissues add functionality to the advertisement. This functionality has several benefits:
- Gets the ad into consumers' hands
- In a recent Internet survey of over 100,000 Japanese consumers conducted by Marsh Research, 76% said they accept free tissues. This is a much higher rate than either fliers or leaflets.
- Gets consumers to read/look at the ad after they have accepted it
- In the same study referenced above, of those that accepted the tissue-pack, slightly more than half of the participants said they either "definitely look" or "at least glance at" the advertisement. One possible reason for this increased statistic when compared to fliers is that consumers were hoping to find coupons or special offers packaged inside with the tissues.
- Helps consumers to retain the ad and its message
- The advertisement on the package is more likely to be retained by the consumer because they are being consistently exposed to it.
Read more about this topic: Tissue-pack Marketing
Famous quotes containing the word benefits:
“One of the benefits of a college education is, to show the boy its little avail.”
—Ralph Waldo Emerson (1803–1882)
“I do seriously believe that if we can measure among the States the benefits resulting from the preservation of the Union, the rebellious States have the larger share. It destroyed an institution that was their destruction. It opened the way for a commercial life that, if they will only embrace it and face the light, means to them a development that shall rival the best attainments of the greatest of our States.”
—Benjamin Harrison (1833–1901)
“One of your biggest jobs as a parent of multiples is no bigger than simply talking to your children individually and requiring that they respond to you individually as well. The benefits of this kind of communication can be enormous, in terms of the relationship you develop with each child, in terms of their language development, and eventually in terms of their sense of individuality, too.”
—Pamela Patrick Novotny (20th century)