Time spent listening (TSL) is one of the measurements surveyed by Arbitron in determining ratings for radio stations in the U.S.. The TSL is the amount of time the average listener surveyed spent listening to each radio station at one time, before changing the station or turning it off.
The TSL is an estimate of how long the average panelist (listener) was exposed to a particular station or stations for a specific time period.
It is the equivalent of Average Time Exposed (ATE), Daily or Weekly.
TSL trends are helpful in determining if programming decisions are having an effect on the audience.
| This business-related article is a stub. You can help Wikipedia by expanding it. |
Famous quotes containing the words time, spent and/or listening:
“I love the smell of napalm in the morning. You know, one time we had to hailbomb, for twelve hours, and when it was all over I walked up.... We didn’t find one of ‘em, not one stinking dink
body. That smell, you know, that gasoline smell. The whole hill. It smelled like ... victory.”
—John Milius, U.S. screenwriter, Francis Ford Coppola (b. 1939)
“I spent my life mixin’ with your breed, and I don’t like it. Get me. You can hide behind a lot of red tape, crooked lawyers and politicians with the gimmes, writs of habeas corpus, witnesses that don’t remember overnight, but we’ll get through to you, just like we got all the rest.”
—Ben Hecht (1893–1964)
“The future is built on brains, not prom court, as most people can tell you after attending their high school reunion. But you’d never know it by talking to kids or listening to the messages they get from the culture and even from their schools.”
—Anna Quindlen (b. 1953)