Time spent listening (TSL) is one of the measurements surveyed by Arbitron in determining ratings for radio stations in the U.S.. The TSL is the amount of time the average listener surveyed spent listening to each radio station at one time, before changing the station or turning it off.
The TSL is an estimate of how long the average panelist (listener) was exposed to a particular station or stations for a specific time period.
It is the equivalent of Average Time Exposed (ATE), Daily or Weekly.
TSL trends are helpful in determining if programming decisions are having an effect on the audience.
| This business-related article is a stub. You can help Wikipedia by expanding it. |
Famous quotes containing the words time, spent and/or listening:
“To say that a man is your Friend, means commonly no more than this, that he is not your enemy. Most contemplate only what would be the accidental and trifling advantages of Friendship, as that the Friend can assist in time of need by his substance, or his influence, or his counsel.... Even the utmost goodwill and harmony and practical kindness are not sufficient for Friendship, for Friends do not live in harmony merely, as some say, but in melody.”
—Henry David Thoreau (1817–1862)
“They say the tongues of dying men
Enforce attention like deep harmony.
Where words are scarce, they are seldom spent in vain,
For they breathe truth that breathe their words in pain.”
—William Shakespeare (1564–1616)
“Music is the effort we make to explain to ourselves how our brains work. We listen to Bach transfixed because this is listening to a human mind.”
—Lewis Thomas (b. 1913)