Introduction
In marketing there are different approaches to the introduction of a (new) product into the market. Marketers always try to create a segmentation of the market in order to focus their product offering. Segmentation can be done on demographic, behavioural or other bases. According to this segmentation, different options of differentiation vis-à-vis the competition get evaluated and implemented. This is called positioning of the product. McCarthy’s 4 marketing P’s, product, placement, promotion and pricing are repeatedly used to create good combination of product features at the right price, distributed via preferred distribution channels and combined with an appealing promotion.
One important aspect tends to be forgotten in this quadrangle: purchase timing behaviour or simply, timing aspect. Time marketing researches and gives guidelines on when to position a product in the market. Not only competition but also to absolute time frames in a consumer’s life are considered. Examples below will illustrate.
Read more about this topic: Time Marketing
Famous quotes containing the word introduction:
“Do you suppose I could buy back my introduction to you?”
—S.J. Perelman, U.S. screenwriter, Arthur Sheekman, Will Johnstone, and Norman Z. McLeod. Groucho Marx, Monkey Business, a wisecrack made to his fellow stowaway Chico Marx (1931)
“For better or worse, stepparenting is self-conscious parenting. You’re damned if you do, and damned if you don’t.”
—Anonymous Parent. Making It as a Stepparent, by Claire Berman, introduction (1980, repr. 1986)
“For the introduction of a new kind of music must be shunned as imperiling the whole state; since styles of music are never disturbed without affecting the most important political institutions.”
—Plato (c. 427–347 B.C.)