The Time-Life Building in Fiction
- In the 1968 film version of Ira Levin's Rosemary's Baby, Rosemary (Mia Farrow), waiting to meet a friend in front of the Time-Life Building, runs into her neighbor (Ruth Gordon). The scenes featuring Farrow and Gordon were filmed on location in the lobby and sidewalk in front of the Time-Life Building.
- The fictional headquarters of the advertising agency Sterling Cooper Draper Pryce starting in season 4 of the television series Mad Men is located on the 37th floor of the Time-Life Building. In a fifth season episode, "At the Codfish Ball", the characters eat at the Tower Suite. The offices of SCDP also prominently feature Eames Time-Life chairs.
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