Tiger Telematics - History

History

In 2000, Carl Freer formed Eagle Eye Scandinavian, a small electronics distribution business in Sweden. In 2002 he quietly merged the company with Floor Décor, a loss-making carpet retailer based in Jacksonville, Florida, purely for the carpet company's shares, which were quoted on America's pink sheets grey market, which allowed him to have a group of shareholders from whom he could raise financing for his new project. Once that was completed, Floor Décor's Michael Carrender became the company's chief financial officer.

The merged company soon renamed itself Tiger Telematics Inc. with a new ticker symbol "TIGR". It made an attempt to take on Sony and Nintendo in the UK gaming market and relocated at an office near Farnborough Airfield. Stefan Eriksson, who Freer had met during a previous business visit, was brought into the company with Peter Uf and Johan Enander.

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