Ideological Balance
Ideological balance is achieved when a candidate chooses a running mate from a different ideological strain to provide more widespread appeal. For example, a liberal candidate might want to choose a moderate or even a conservative running mate rather than another liberal in order to appeal to a broader base of the electorate.
Ronald Reagan, a conservative, chose more moderate George H. W. Bush as his running mate in 1980. When liberal Democrat Michael Dukakis ran for president in 1988 he chose Lloyd Bentsen, a moderate, as his running mate. When perceived centrist Republican John McCain ran unsuccessfully for president in 2008, he chose Sarah Palin, a staunch conservative, as his running mate.
Read more about this topic: Ticket Balance
Famous quotes containing the words ideological and/or balance:
“Everything ideological possesses meaning: it represents, depicts, or stands for something lying outside itself. In other words, it is a sign. Without signs there is no ideology.”
—V.N. (Valintin Nikolaevic)
“Action is at bottom a swinging and flailing of the arms to regain one’s balance and keep afloat.”
—Eric Hoffer (1902–1983)