History
The airline was founded by Alejandro Muyale, whose family owns and performs Ground Handling Services at the Queen Beatrix International Airport in Aruba for over 30 years under the name of General Air Services (GenAir), as well as offering services in Curacao for over 6 years under the name Antillean Flight Services (AFS). Mr. Muyale fulfilled his dream of applying for certification with the Department of Civil Aviation (DCA) in Aruba. The Economic Authority had been granted an aircraft, a 36-seater Shorts 360 with a second aircraft purchased soon afterwards - both from Pacific Coastal Airlines in Canada. Mr. Muyale named the airline after his daughter Tiara Muyale. The word "tiara" is derived from Latin, meaning the word"crown". The company logo of Tiara Air, includes a crown on top of the T, representing a Tiara.
In 2008, it was announced that the airline would replace its two Shorts 360, with Saab 340A's with much greater range as well as introducing new routes in the region and expanding services to current destinations. As of December 2012, the airline still operates its two shorts 360, although a Saab 340 had been leased on occasion.
In 2010, Tiara Air was the official airline for the Aruba International Film Festival. Because of this, an official billboard-like sticker was added on the fuselage of one of the airline's Shorts 360 (P4-TIB). The aircraft carried this special livery between Spring 2010 and Summer 2010. The following years, a poster size sticker was added near the main exit door of both aircraft as promotion for the festival.
As of October 2010, the airline now offers various new services to customers in the form of the option for online check in, new cargo services which is available for operations between the islands of Aruba, Bonaire & Curaçao and also including the airport tax for the islands of Aruba, Bonaire and Curaçao, in purchased tickets.
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