Publicity
Advertising slogans have included:
"Chocolate Heaven Since 1911"
"The Art of The Chocolatier"
On 3 April 2007, Thorntons set up what is thought to be the world's first edible billboard. The 14.5 ft by 9.5 ft (4.4 m by 2.9 m) and 390 kg (860 lb) sign was erected outside their Covent Garden, London shop, and was devoured by eager passers-by within 3 hours. The structure included 10 chocolate bunnies, 72 giant chocolate eggs and 128 chocolate panels, each weighing 2 kg. The publicity stunt was decided following poor Christmas 2006 sales.
Read more about this topic: Thorntons
Famous quotes containing the word publicity:
“I saw the best minds of my generation
Reading their poems to Vassar girls,
Being interviewed by Mademoiselle.
Having their publicity handled by professionals.
When can I go into an editorial office
And have my stuff published because I’m weird?
I could go on writing like this forever . . .”
—Louis Simpson (b. 1923)
“All publicity is good, except an obituary notice.”
—Brendan Behan (1923–1964)
“With publicity comes humiliation.”
—Tama Janowitz (b. 1957)