Plot Summary
The bulk of the book focuses on a British writer, Nathan, who is attempting to sell an idea for a Claustrosphere commercial to Plastic Tolstoy, owner and chief marketer of the company which builds them. The commercial represents a change in emphasis for the advertising campaign; up to now Claustropheres have been sold as a kind of fall back insurance, just in case the environment collapses. However, now that virtually everybody owns at least a basic model, sales are falling and the company is having to try and sell upgrade and improvement packages instead. The new advertising, therefore, attempts to convince people for the first time that the environment truly is doomed and they are inevitably going to have to live in their Claustrospheres.
Tolstoy accepts Nathan's idea and assigns him to work with Max, a shallow and pretentious young actor. During a subsequent meeting with Tolstoy, Nathan makes a joking suggestion that it would be ironic if his company actually covertly sponsored the Eco-Terrorism movement led by Jurgen Thor, which despises the Claustrosphere company since it represents, in their eyes, an abrogation of mankind's responsibility to care for the environment. Nathan is subsequently murdered as he plays a virtual reality game with Max. Max sets out to investigate the murder, falling in with Rosalie Connolly, an Eco Terrorist working for Thor's organization.
Max ultimately discovers that Thor and Tolstoy are in fact partners. The eco-terrorists raids, whilst highly successful, never present more than a minor problem to the vast Claustrosphere company, but do grab headlines and bring awareness of the looming eco disaster into the public mind - prompting them to buy more Claustrospheres. Tolstoy confesses that he has even geared his advertising campaign to work in perfect sync with the terrorists, with new commercials ready to roll out instantly after each attack.
After a confrontation between Max, Rosalie and Jurgen in which Jurgen is killed, Tolstoy decides to evade justice by leaking news indicating that the ecology is finally collapsing. The news is suddenly full of stories of environmental catastrophe, and people are told that they need to lock themselves in their Claustrospheres for several decades. The "rat run", as it is termed, removes the large bulk of humanity from the world, effectively ending the current civilization.
In one of the novel's great ironies, one of the by-products of the vanishing of global society is that all industry ceases, ending further pollution of the environment. Freed of this burden Earth begins to gradually recover from the damage inflicted so far.
Read more about this topic: This Other Eden (novel)
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