Third Labour Government of New Zealand - Formation

Formation

By 1972, National had been in power for twelve years, and was seen by many as tired and stale. Long-serving National Prime Minister Keith Holyoake had retired earlier in the year to be replace by Jack Marshall. While generally respected, Marshall lacked the charisma of Labour leader Norman Kirk. Labour's election publicity focussed on Kirk, and used the slogan 'It's Time', signifying that the government had been in power for too long. Labour won 48.37% of the popular vote and 55 seats, to National's 41.5% and 32 seats.

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