Thinking outside the box (also thinking out of the box or thinking beyond the box) is a metaphor that means to think differently, unconventionally, or from a new perspective. This phrase often refers to novel or creative thinking. The term is thought to derive from management consultants in the 1970s and 1980s challenging their clients to solve the "nine dots" puzzle, whose solution requires some lateral thinking.
The catchphrase, or cliché, has become widely used in business environments, especially by management consultants and executive coaches, and has been referenced in a number of advertising slogans. To think outside the box is to look farther and to try not thinking of the obvious things, but to try thinking beyond them.
Read more about Thinking Outside The Box: Analogy, Nine Dots Puzzle, Metaphor, See Also
Famous quotes containing the words thinking and/or box:
“Humanism was not wrong in thinking that truth, beauty, liberty, and equality are of infinite value, but in thinking that man can get them for himself without grace.”
—Simone Weil (1909–1943)
“The idea that you can merchandise candidates for high office like breakfast cereal—that you can gather votes like box tops—is, I think, the ultimate indignity to the democratic process.”
—Adlai Stevenson (1900–1965)