Thinking outside the box (also thinking out of the box or thinking beyond the box) is a metaphor that means to think differently, unconventionally, or from a new perspective. This phrase often refers to novel or creative thinking. The term is thought to derive from management consultants in the 1970s and 1980s challenging their clients to solve the "nine dots" puzzle, whose solution requires some lateral thinking.
The catchphrase, or cliché, has become widely used in business environments, especially by management consultants and executive coaches, and has been referenced in a number of advertising slogans. To think outside the box is to look farther and to try not thinking of the obvious things, but to try thinking beyond them.
Read more about Thinking Outside The Box: Analogy, Nine Dots Puzzle, Metaphor, See Also
Famous quotes containing the words thinking and/or box:
“Spig Wead: I’ve been thinking what a heel I’ve been about you and about my own kids. I don’t know, when I do something, I go all the way. Living. Gambling. Flying. I tap myself out. I guess that’s the way I want it to be. Maybe even the way I am.
Minne Wead: Star-spangled Spig. Damn the martinis, full speed ahead and don’t give up the ship.”
—Frank Fenton, William Wister Haines, co-scenarist, and John Ford. Spig Wead (John Wayne)
“To be black and an intellectual in America is to live in a box.... On the box is a label, not of my own choosing.”
—Stephen Carter (b. 1954)