In Popular Culture
In American advertising, Coca-Cola was one of the first to advertise special promotions featuring the group in a special, brief cut of their music video. A version of the song was also used in a series of adverts for McDonalds. It was used in the British television series Brainiac: Science Abuse. The ABC television network was one of the earliest media outlets to jump on the C+C bandwagon, advertising their spring 1992 prime-time programming under the takeoff banner, "Shows that make you go...", using a custom version of the song and running ads with a woman posing in front of a white background. Then, for their 1992-93 network campaign, ABC brought out many their stars to do a complete take-off of the song and video for the It Must Be ABC banner.
Read more about this topic: Things That Make You Go Hmmm...
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