Theresa Sparks - Good Vibrations

Good Vibrations

Sparks found some temporary work in 2001 in the shipping department of the worker-owned sex toy company Good Vibrations. The general manager of Good Vibrations, Beth Doyle, quickly recognized Sparks' management skills and hired her as a financial manager when the position became available three months later.

Doyle left the company in April 2005, frustrated with the constraints of the co-op business structure, and the board of Good Vibrations elected Sparks to be the new general manager. On February 1, 2006 under Sparks' leadership, the board voted unanimously to drop Good Vibration's co-op structure but retain its progressive business roots. Sparks herself was the main instigator of the change. "We researched Whole Foods, Ben & Jerry's, and others. All these companies have progressive values, but they're not co-ops," Sparks' explained to a reporter later. "Something had to give." Shares of the newly structured company were split evenly.

However, Good Vibrations' Internet sales, which had initially been successful and at one time accounted for two thirds of its income, began to suffer as mass-market retailers Amazon.com and Drugstore.com began to carry adult merchandise. The company also faced competition from small independent adult entertainment websites. Facing a cash crisis, the company appealed on its website for potential investors to enable it to buy inventory for the 2007 holiday season. In September, 2007, the company was purchased by adult novelty wholesaler GVA-TWN, which also owns 50 adult retail stores in the Midwest and affiliate program PECash.

Before the sale, the Board of Directors included Sparks, Margaret Cho, Donna Daniels, Charlie Glickman, Carol Queen, Linda Shaw and James Williamson. Both companies announced that there were no immediate plans to lay off workers or change the company's management.

At a speech commemorating the Compton's Cafeteria riot, Sparks said her company was "one of the top U.S. employers of transgenders" and "proud to continue the fight for transgender equality."