The theory of reasoned action, is a model for the prediction of behavioral intention, spanning predictions of attitude and predictions of behavior. The subsequent separation of behavioral intention from behavior allows for explanation of limiting factors on attitudinal influence (Ajzen, 1980). The Theory of Reasoned Action was developed by Martin Fishbein and Icek Ajzen (1975, 1980), derived from previous research that started out as the theory of attitude, which led to the study of attitude and behavior. The theory was "born largely out of frustration with traditional attitude–behavior research, much of which found weak correlations between attitude measures and performance of volitional behaviors" (Hale, Householder & Greene, 2003, p. 259).
Read more about Theory Of Reasoned Action: Definition and Example, Utility, Limitations and Extensions, Theory Revision
Famous quotes containing the words theory, reasoned and/or action:
“It makes no sense to say what the objects of a theory are,
beyond saying how to interpret or reinterpret that theory in another.”
—Willard Van Orman Quine (b. 1908)
“I wanted to learn to fly, not because it was the smart thing to do in the 1920s, but because I was afraid of anything that flew.... I reasoned that if I learned to fly, I might conquer my fear of it. The remedy worked.”
—Joy Bright Hancock (1898–1986)
“The highest proof of civility is that the whole public action of the State is directed on securing the greatest good of the greatest number.”
—Ralph Waldo Emerson (1803–1882)