Formula
In its simplest form, the theory of planned behavior can be expressed as the following mathematical function:
| BI: Behavioral intention
AB: Attitude toward behavior (b): the strength of each belief (e): the evaluation of the outcome or attribute SN: Subjective norms (n): the strength of each normative belief (m): the motivation to comply with the referent PBC: Perceived Behavioral Control (c): the strength of each control belief (p): the perceived power of the control factor W' : empirically derived weight/coefficient |
To the extent that it is an accurate reflection of actual behavioral control, perceived behavioral control can, together with intention, be used to predict behavior.
Read more about this topic: Theory Of Planned Behavior
Famous quotes containing the word formula:
“The formula for achieving a successful relationship is simple: you should treat all disasters as if they were trivialities but never treat a triviality as if it were a disaster.”
—Quentin Crisp (b. 1908)
“Given for one instant an intelligence which could comprehend all the forces by which nature is animated and the respective positions of the beings which compose it, if moreover this intelligence were vast enough to submit these data to analysis, it would embrace in the same formula both the movements of the largest bodies in the universe and those of the lightest atom; to it nothing would be uncertain, and the future as the past would be present to its eyes.”
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—Alicia F. Lieberman (20th century)