Formula
In its simplest form, the theory of planned behavior can be expressed as the following mathematical function:
| BI: Behavioral intention
AB: Attitude toward behavior (b): the strength of each belief (e): the evaluation of the outcome or attribute SN: Subjective norms (n): the strength of each normative belief (m): the motivation to comply with the referent PBC: Perceived Behavioral Control (c): the strength of each control belief (p): the perceived power of the control factor W' : empirically derived weight/coefficient |
To the extent that it is an accurate reflection of actual behavioral control, perceived behavioral control can, together with intention, be used to predict behavior.
Read more about this topic: Theory Of Planned Behavior
Famous quotes containing the word formula:
“So, if we must give a general formula applicable to all kinds of soul, we must describe it as the first actuality [entelechy] of a natural organized body.”
—Aristotle (384–323 B.C.)
“Given for one instant an intelligence which could comprehend all the forces by which nature is animated and the respective positions of the beings which compose it, if moreover this intelligence were vast enough to submit these data to analysis, it would embrace in the same formula both the movements of the largest bodies in the universe and those of the lightest atom; to it nothing would be uncertain, and the future as the past would be present to its eyes.”
—Pierre Simon De Laplace (1749–1827)
““It’s hard enough to adjust [to the lack of control] in the beginning,” says a corporate vice president and single mother. “But then you realize that everything keeps changing, so you never regain control. I was just learning to take care of the belly-button stump, when it fell off. I had just learned to make formula really efficiently, when Sarah stopped using it.””
—Anne C. Weisberg (20th century)