Formula
In its simplest form, the theory of planned behavior can be expressed as the following mathematical function:
| BI: Behavioral intention
AB: Attitude toward behavior (b): the strength of each belief (e): the evaluation of the outcome or attribute SN: Subjective norms (n): the strength of each normative belief (m): the motivation to comply with the referent PBC: Perceived Behavioral Control (c): the strength of each control belief (p): the perceived power of the control factor W' : empirically derived weight/coefficient |
To the extent that it is an accurate reflection of actual behavioral control, perceived behavioral control can, together with intention, be used to predict behavior.
Read more about this topic: Theory Of Planned Behavior
Famous quotes containing the word formula:
“I take it that what all men are really after is some form or perhaps only some formula of peace.”
—Joseph Conrad (1857–1924)
“For the myth is the foundation of life; it is the timeless schema, the pious formula into which life flows when it reproduces its traits out of the unconscious.”
—Thomas Mann (1875–1955)
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—Alicia F. Lieberman (20th century)