Formula
In its simplest form, the theory of planned behavior can be expressed as the following mathematical function:
| BI: Behavioral intention
AB: Attitude toward behavior (b): the strength of each belief (e): the evaluation of the outcome or attribute SN: Subjective norms (n): the strength of each normative belief (m): the motivation to comply with the referent PBC: Perceived Behavioral Control (c): the strength of each control belief (p): the perceived power of the control factor W' : empirically derived weight/coefficient |
To the extent that it is an accurate reflection of actual behavioral control, perceived behavioral control can, together with intention, be used to predict behavior.
Read more about this topic: Theory Of Planned Behavior
Famous quotes containing the word formula:
“I feel like a white granular mass of amorphous crystals—my formula appears to be isomeric with Spasmotoxin. My aurochloride precipitates into beautiful prismatic needles. My Platinochloride develops octohedron crystals,—with a fine blue florescence. My physiological action is not indifferent. One millionth of a grain injected under the skin of a frog produced instantaneous death accompanied by an orange blossom odor.”
—Lafcadio Hearn (1850–1904)
“I take it that what all men are really after is some form or perhaps only some formula of peace.”
—Joseph Conrad (1857–1924)
“The formula for achieving a successful relationship is simple: you should treat all disasters as if they were trivialities but never treat a triviality as if it were a disaster.”
—Quentin Crisp (b. 1908)