Short-term Influences On Political Orientation
Short-term factors also affect voting behavior; the media and the impact of individual election issues are among these factors. These factors differ from the long-term factors as they are often short-lived. However, they can be just as crucial in modifying political orientation. The ways in which these two sources are interpreted often relies on the individuals specific political ideology formed by the long-term factors.
Most political scientists agree that the mass media have a profound impact on voting behavior. One author asserts that "few would argue with the notion that the institutions of the mass media are important to contemporary politics ... in the transition to liberal democratic politics in the Soviet Union and Eastern Europe the media was a key battleground."
Second, there are election issues. These include campaign issues, debates and commercials. Election years and political campaigns can shift certain political behaviors based on the candidates involved, which have different degrees of effectiveness in influencing voters.
Read more about this topic: Theories Of Political Behavior
Famous quotes containing the words short-term, influences, political and/or orientation:
“I still believe that if your aim is to change the world, journalism is a more immediate short-term weapon.”
—Tom Stoppard (b. 1937)
“Live in each season as it passes; breathe the air, drink the drink, taste the fruit, and resign yourself to the influences of each. Let them be your only diet drink and botanical medicines.”
—Henry David Thoreau (1817–1862)
“Every community is an association of some kind and every community is established with a view to some good; for everyone always acts in order to obtain that which they think good. But, if all communities aim at some good, the state or political community, which is the highest of all, and which embraces all the rest, aims at good in a greater degree than any other, and at the highest good.”
—Aristotle (384–323 B.C.)
“Institutions of higher education in the United States are products of Western society in which masculine values like an orientation toward achievement and objectivity are valued over cooperation, connectedness and subjectivity.”
—Yolanda Moses (b. 1946)