Short-term Influences On Political Orientation
Short-term factors also affect voting behavior; the media and the impact of individual election issues are among these factors. These factors differ from the long-term factors as they are often short-lived. However, they can be just as crucial in modifying political orientation. The ways in which these two sources are interpreted often relies on the individuals specific political ideology formed by the long-term factors.
Most political scientists agree that the mass media have a profound impact on voting behavior. One author asserts that "few would argue with the notion that the institutions of the mass media are important to contemporary politics ... in the transition to liberal democratic politics in the Soviet Union and Eastern Europe the media was a key battleground."
Second, there are election issues. These include campaign issues, debates and commercials. Election years and political campaigns can shift certain political behaviors based on the candidates involved, which have different degrees of effectiveness in influencing voters.
Read more about this topic: Theories Of Political Behavior
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“I still believe that if your aim is to change the world, journalism is a more immediate short-term weapon.”
—Tom Stoppard (b. 1937)
“I am fooling only myself when I say my mother exists now only in the photograph on my bulletin board or in the outline of my hand or in the armful of memories I still hold tight. She lives on in everything I do. Her presence influenced who I was, and her absence influences who I am. Our lives are shaped as much by those who leave us as they are by those who stay. Loss is our legacy. Insight is our gift. Memory is our guide.”
—Hope Edelman (20th century)
“No wonder that, when a political career is so precarious, men of worth and capacity hesitate to embrace it. They cannot afford to be thrown out of their life’s course by a mere accident.”
—James Bryce (1838–1922)
“Institutions of higher education in the United States are products of Western society in which masculine values like an orientation toward achievement and objectivity are valued over cooperation, connectedness and subjectivity.”
—Yolanda Moses (b. 1946)