Theories of Humor - Misattribution Theory

Misattribution Theory

Misattribution is one theory of humor that describes an audience's inability to identify exactly why they find a joke to be funny. The formal theory is attributed to Zillmann & Bryant (1980) in their article, “Misattribution Theory of Tendentious Humor,” published in Journal of Experimental Social Psychology. They derived the critical concepts of the theory from Sigmund Freud’s Wit and Its Relation to the Unconscious (note: from a Freudian perspective, wit is separate from humor), originally published in 1905.

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    The weakness of the man who, when his theory works out into a flagrant contradiction of the facts, concludes “So much the worse for the facts: let them be altered,” instead of “So much the worse for my theory.”
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