The Wraith: Shangri-La - Release and Promotion

Release and Promotion

The image of the The Wraith: Shangri-La was first shown at the 2002 musical festival Gathering of the Juggalos. Insane Clown Posse later released The Wraith: Shangri-La Sampler. The four track sampler concentrated on the group's history and contained a seminar that they held at the 2002 event. On November 4, 2002, the day before the release of The Wraith: Shangri-La, 10 release parties were held by Psychopathic Records nationwide. The next day, eight more release parties were held nationwide. Hosts of the parties included Twiztid, Anybody Killa, Juggalo Championship Wrestling wrestlers Rude Boy and Sabu, and Insane Clown Posse.

The Wraith: Shangri-La was released in two compact disc editions, one with a bonus DVD featuring a seminar from the 2002 Gathering of the Juggalos, and the other featuring a live concert performance. The album was also released on DVD-Audio format with the surround sound mix. In 2003, Insane Clown Posse went on the 75-date Shangri-La World Tour, where the group performed across the United States, Australia and Europe.

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