Reception and Merchandise
The Wild was given mixed to negative reviews. It had harsh reviews even before the trailer premiered. The film currently holds an 19% "Rotten" rating on Rotten Tomatoes, with a 27% rating from a select group of critics, primarily due to its similarities to DreamWorks' Madagascar. Movies.com described it as "Madagascar meets Finding Nemo with The Lion King thrown in for effect."
The Wild opened in 2,854 theaters. According to Box Office Mojo, the film earned 9.5 million dollars in its first weekend at the box office, ranking #4.
Its promotion was small, with only the following promoters: Kraft, McDonalds, Amazon (selling the products and mini promotions on its site), Buena Vista Games, Buena Vista Records and Buena Vista Book Publishing Worldwide.
As of November 5, 2006, the movie's grossed a total of $37,384,046 in the United States box office & $102,338,515 worldwide. Its production budget, in contrast, was $80 million.
The Wild was ranked #1 of the top DVD sales twice in Entertainment Weekly (The first time for October 6–12, 2006, the second time for October 13–19, 2006).
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Famous quotes containing the word reception:
“He’s leaving Germany by special request of the Nazi government. First he sends a dispatch about Danzig and how 10,000 German tourists are pouring into the city every day with butterfly nets in their hands and submachine guns in their knapsacks. They warn him right then. What does he do next? Goes to a reception at von Ribbentropf’s and keeps yelling for gefilte fish!”
—Billy Wilder (b. 1906)