Distribution
By the time of the film's completion the studio had been bought by EMI, and British Lion was managed by Michael Deeley. The DVD commentary track states that studio executives suggested a more "upbeat" ending to the film, in which a sudden rain puts the flames of the wicker man out and spares Howie's life, but this suggestion was refused. Hardy subsequently had to remove about 20 minutes of scenes on the mainland, early investigations, and (to Lee's disappointment) some of Lord Summerisle's initial meeting with Howie.
A copy of a finished, 99-minute film was sent to American film producer Roger Corman in Hollywood to make a judgment of how to market the film in the USA. Corman recommended an additional 13 minutes be cut from the film. (Corman did not acquire US release rights, and eventually Warner Bros. test-marketed the film in drive-ins.) In Britain, the film was ordered reduced to roughly 87 minutes, with some narrative restructuring, and released as the "B" picture on a double bill with Don't Look Now. Despite Lee's claims that the cuts had adversely affected the film's continuity, he urged local critics to see the film, even going so far as to offer to pay for their seats.
Read more about this topic: The Wicker Man (1973 film)
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