The War of The Worlds (radio 1968) - Reaction

Reaction

Despite an exhaustive advertising campaign by WKBW for this show, several people were still convinced upon listening to it that the events unfolding in the show were genuine. Among those fooled included a local newspaper, several small-town police officers and even the Canadian military, which dispatched troops to the Peace Bridge. Although the public concern over the legitimacy of the broadcast was not as great as in 1938, creator Kaye and director Dan Kriegler feared that they were going to lose their jobs as a result of the broadcast; Kaye claimed that he actually submitted his resignation, certain that he was going to be fired the next day. However, no one involved in the broadcast was fired and the resignation was not accepted.

It was a generally-conceived notion before the broadcast that a mass hoax, even one as unintentional as the 1938 program, could never be duplicated again by a lone radio broadcast. The rise of television as a preferred news medium was a factor in this notion that radio could no longer produce such a drastic response from its audience. The fact that the WKBW broadcast could unintentionally re-create that response on a smaller scale surprised many people and garnered a lot of post-broadcast attention on the radio station. In this way, it was a successful marketing gimmick.