Products and Endorsements
The Veronicas range of endorsements have included Australian hair products Nu:U and were also chosen to be the faces of the autumn 2005 promotional campaign for Choice Calvin Klein range. In 2006 they entered into a co-marketing deal with shoe brand Keds for their first US tour. The deal included web promotions and in-store acoustic performances at selected stores. On 27 January 2010 they announced via Twitter that they had signed a deal with cosmetic brand Flirt!, a division of Estée Lauder, to be the faces of their "Rock-n-Rebel" fragrance. They became ambassadors for the fragrance with the deal to including a multi-million dollar promotion during mid-2010 which also included giving make-up tips via the Rock-n-Rebel website and judged a beauty contest where young women were asked to submit photos of their "ultimate rock star style".
On 25 August 2007, The Veronicas launched their self-titled fashion line at Target Miranda store and is available in stores around Australia. According to the girls the fashion line was created to reflect their style which had been sought after by their younger fans and what they would like to see younger girls wear. Aimed at seven-fourteen year old girls Lisa described the fashion line as "punk princess, mixed with rock 'n' roll," and Jess described it as " princess and cute." The colours used for their fashion line include black and white and also features cherries, pirate motifs and love heart details. The current clothing range includes day-wear and pyjamas.
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