The Veronicas - Background

Background

In 2004, Lisa Origliasso and Jessica Origliasso were introduced to the Music Director of The Bell Hughes Music Group (BHMG), Hayden Bell. After producing some demo recordings with the twins, Bell invited them to sign a publishing agreement with Excalibur Productions (a subsidiary of BHMG). In the process, Bell helped facilitate their progression in musical style from acoustic pop to the more rhythmic rock pop approach that is now their trademark. On the strength of these demos, Bell took them to meet the executives at Engine Room (a subsidiary of PBL (Packer) Group) and they were immediately signed to a production deal. To further develop their song writing skills, Bell connected them with several internationally acclaimed songwriters and producers including Clif Magness (who has written with Avril Lavigne), Billy Steinberg (Madonna, Cyndi Lauper), Max Martin (Britney Spears, Katy Perry, P!nk), Eric Nova, Dead Mono and Vince DeGiorgio, where they created a catalogue of over 50 songs.

Meetings were then arranged with Warner Bros. Records in the USA. Seymour Stein and senior executives recognised that Bell had indeed discovered and developed a musical talent, signing them quickly to a recording contract with Warner Bros. Records/Sire America, for a reported sum of 2 million dollars.

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