Other Key Concepts
Gladwell also includes two chapters of case studies, situations in which tipping point concepts were used in specific situations. These situations include the athletic shoe company Airwalk, the diffusion model, how rumors are spread, decreasing the spread of syphilis in Baltimore, teen suicide in Micronesia, and teen smoking in the U.S.
Read more about this topic: The Tipping Point
Famous quotes containing the words key and/or concepts:
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