Other Key Concepts
Gladwell also includes two chapters of case studies, situations in which tipping point concepts were used in specific situations. These situations include the athletic shoe company Airwalk, the diffusion model, how rumors are spread, decreasing the spread of syphilis in Baltimore, teen suicide in Micronesia, and teen smoking in the U.S.
Read more about this topic: The Tipping Point
Famous quotes containing the words key and/or concepts:
“There are two kinds of timidity—timidity of mind, and timidity of the nerves; physical timidity, and moral timidity. Each is independent of the other. The body may be frightened and quake while the mind remains calm and bold, and vice versë. This is the key to many eccentricities of conduct. When both kinds meet in the same man he will be good for nothing all his life.”
—Honoré De Balzac (1799–1850)
“During our twenties...we act toward the new adulthood the way sociologists tell us new waves of immigrants acted on becoming Americans: we adopt the host culture’s values in an exaggerated and rigid fashion until we can rethink them and make them our own. Our idea of what adults are and what we’re supposed to be is composed of outdated childhood concepts brought forward.”
—Roger Gould (20th century)