Other Key Concepts
Gladwell also includes two chapters of case studies, situations in which tipping point concepts were used in specific situations. These situations include the athletic shoe company Airwalk, the diffusion model, how rumors are spread, decreasing the spread of syphilis in Baltimore, teen suicide in Micronesia, and teen smoking in the U.S.
Read more about this topic: The Tipping Point
Famous quotes containing the words key and/or concepts:
“The key to the age may be this, or that, or the other, as the young orators describe; the key to all ages is—Imbecility: imbecility in the vast majority of men, at all times, and even in heroes, in all but certain eminent moments: victims of gravity, customs and fear. This gives force to the strong,—that the multitude have no habit of self-reliance or original action.”
—Ralph Waldo Emerson (1803–1882)
“Once one is caught up into the material world not one person in ten thousand finds the time to form literary taste, to examine the validity of philosophic concepts for himself, or to form what, for lack of a better phrase, I might call the wise and tragic sense of life.”
—F. Scott Fitzgerald (1896–1940)