The Team (radio Network) - History

History

The network was launched on May 7, 2001, but struggled to build an audience in many cities. In Toronto, for example, the network had to compete against Telemedia's The Fan 590, and found that much of its potential audience had already built a strong sense of loyalty to the more established station. The switch of 1050 CHUM, the network's flagship station, away from its popular former oldies format was also controversial.

The network aired both original programming — its marquee Canadian sportscaster was Jim Van Horne — and syndicated sports programming from the United States, such as The Jim Rome Show.

In August 2002, after just over a year on the air, CHUM pulled the plug and most of the network's stations reverted to their old pre-Team formats. However, the sports format and the Team branding were retained in Ottawa, where it had already been the station's established format before the network was launched, and in Montreal and Vancouver, where it was also successful in the ratings. These stations, and one in Edmonton which had licensed the brand name but was owned by a different company, continue to use the Team branding as of early 2011, but are no longer considered a network. Many of the stations are expected to be rebranded and reintegrated into a new TSN Radio network in 2011, starting with Toronto's radio station CHUM (1050 AM) on April 13, 2011.

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