Target Audience
As of 2010, theSun prints and distributes 300,512 copies a day to approximately 3,337 targeted distribution points, called SunSpots (office buildings, condominiums, LRT stations, fast food outlets), primarily in the Klang Valley, also known as Kuala Lumpur Metropolitan Area. People can also get a copy of theSun in almost all Malaysian 7-Eleven stores or pay a newsvendor to deliver the paper to homes. The paper's circulation is audited by the Audit Bureau of Circulation (ABC).
In 2006, prompted by the rising demand for copies and advertisers' thirst for a wider reach, theSun, increased its print run by 76%. The increase took place in two phases, the first on 8 March, with circulation bumped up to 230,000 from 150,000 previously. The second phase saw circulation rising by another 15% to 265,000 copies on 2 October. Out of that, 215,000 copies are distributed in the Klang Valley, solidifying theSun's position as the top English daily in the nation's top consumer region.
Read more about this topic: The Sun
Famous quotes containing the words target and/or audience:
“All of women’s aspirations—whether for education, work, or any form of self-determination—ultimately rest on their ability to decide whether and when to bear children. For this reason, reproductive freedom has always been the most popular item in each of the successive feminist agendas—and the most heavily assaulted target of each backlash.”
—Susan Faludi (20th century)
“Constantly risking absurdity and death whenever he performs above the heads of his audience the poet like an acrobat climbs on rime to a high wire of his own making.”
—Lawrence Ferlinghetti (b. 1919)