The Story of Little Black Sambo - Restaurant

Restaurant

A popular U.S. restaurant chain of the 1960s and 1970s, Sambo's, borrowed characters from the book (including Sambo and the tigers) for promotional purposes, although the Sambo name was originally a combination of the founders' nicknames: Sam (Sam Battistone) and Bo (Newell Bohnett). Nonetheless, the controversy about the book led to accusations of racism that contributed to the 1,117-restaurant chain's demise in the early 1980s. Images inspired by the book (now considered by some racially insensitive) were common interior decorations in the restaurants. Though portions of the original chain renamed themselves "No Place Like Sam's" to try to forestall closure, all but the original restaurants in Santa Barbara, California had closed by 1983.

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