Ratings
For the first four weeks, the season posted a 2.5 rating among people 12-34, a 14% increase from the prior season-to-date. The season also saw growth among females 18-24 with a 6.1 rating, a 39% increase over the previous year. The season made MTV the #1 network for the Wednesday 10pm - 11pm time slot among people 12-34, exceeding even broadcast networks for the same demographic. As of May 13, 2008, the season reached 44 million viewers, 23 million of which are in the network's 12-34 target demographic core.
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