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Universal's pressbook heavily focused on Karloff, calling him "the uncanny master of make-up," as well as the connection to Poe. "Was Edgar Allan Poe a mental derelict?" it asks. The pressbook suggests that Poe's characters were "but a reflection of himself." Universal also suggested that cinema owners write letters to local high schools and colleges, urging their teachers to suggest the film to students.
Read more about this topic: The Raven (1935 Film)